CINEMAS! Wanda International Cinemas by AXIS design union, Nanjing – China

September 3rd, 2013 by retail design blog

In order to benchmark modern cinema designs in Nanjing, the design team developed a “dreamlike’ concept to suit the most upbeat and trendy lifestyle, a design journey to creating a dream space started. Brought together with hardware and software, a new kind of cinema is born.

If movie studios were places that dreams were born, then theatres must be cradles for dreams – creating different emotions: happiness, anger, sadness, enjoyment, and each of them makes us feel like more human. Therefore, film roll is the key theme of the Nanjing Wanda. Ring-shape ceiling is an abstract expression of film cassettes, while the impressive red and “LED films” fly all-around the theatre emphasize the theme, give a strong sense of fantasy and make it a perfect lullaby for the lead to dream.

The cinema complex has 4250 luxury seats in total; Cinema Hall 1 is the largest one, which can accommodate 400 audiences. Video room is full of Christie digital projectors. Harkness metal screen, Schneider high-resolution projection lenses, Dolby-CP750ES digital decoder and DTS digital decoder. With the most advanced 3D projection device and state-of-art visual-audio equipment, audience could enjoy a brand-new experience under the cozy and comfortable setting.

User-friendly design of the VIP rooms and unique coffee lounge could be used as a place where audience might enjoy a drink before movies. Also, wireless network is available for customers to access the internet. These are no doubt marks Nanjing film entertainment industry has entered into a new era.

Designed by AXIS design union
Photographs: Dereck Cheung

http://www.e-architect.co.uk/china/wanda_cinema.htm

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