The American franchise Wingzone, present in 27 countries worldwide, started the development of it’s market participation in Colombia in the city of Medellin. In its specific market personalization and adaptation process, chose the firm Dek-O to design and manufacture the seed project as a foundation for an ambitious plan of national expansion.
The franchise design and implementation was not limited to the strict parameters of the original organization, as commonly done on this kind of processes, instead was allowed the development of a specific corporate image for the country In this case, Dek-O and its design team developed the process from the selected place in Medellin at Laurels Road; developing the exterior image of the franchise by the segmentation of the façade and scenographic elements, in order to generate a visual insight of the architectonic object and an urban insight for the corner strategic position, making it a commercial and an architectonic landmark of the zone.
Inside the project, the customization of objects leads to development boots and custom made furniture where the principal element of design is repeated on a smaller scale generating a sculptural object of permanence.
The interior has a touch of modern and contemporary air, built from segments , looking to generate particular spaces through furniture which complements the graphic elements characteristic of the brand.
Head Designers: M. Arch .Oscar Acosta – Arch. Alessandra Agudelo
Project Manager: Luis Miguel Agudelo
Design Team: Arch.Paola Pedraza, M.e Diego Hurtado, I.d Neidy Caviedes
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