Hershesons has just opened their newly redesigned flagship store, which moves away from traditional hair salon retailing and uses features pieces and installations to bring Daniel and Luke’s high fashion credentials to life. The store is truly a 3D representation of the brand itself. The designers were luxury retail design company gpstudio – who have worked with prestigious brands including Burberry, Mulberry, Theo Fennell and Harrods.
Aside from how striking it is, there’s another really key part of the design process which gives it a bit more depth. Before designing, gpstudio tested out every single element of the customer experience and redesigned it in entirety to ensure that customers now have an environment and experience fitting to a brand at the forefront of the fashion world.