Relojeria Alemana store by OHLAB, Calviá, Islas Baleares – Spain

November 4th, 2013 by retail design blog

The new store for the legendary “Relojeria Alemana” is located in Port Adriano, the new marina recently designed by Philippe Starck in the southwest of Mallorca. The program is compressed into five “Precious Boxes” –VIP area, temporary art installations, outdoor lounge, backoffice and signage– leaving the space in between the volumes as an exhibition gallery. Three of the boxes are located inside the store and two more are outdoors extending the exhibition gallery to the terraces. Golden stainless steel plates with mirror finish cover the boxes.

The assembly of the plates is made with a deformed set of joints deliberately curved in order to create small deformations on the surface of the boxes. These deformations create distorted images reflected on the boxes. The interior space, defined only by three glazed facades, features an intense and homogeneous lighting thanks to a matte white backlit textile ceiling that avoids reflections on the golden boxes while emphasizing the distortions.

Every box includes, in one of its corners, an eye-level horizontal reveal that creates a corner display: one side is by the glass facade working as a shop window while the other side opens to the interior of the store as an interior display. In the terrace, by the sea, there are two more boxes of different sizes. One is a lounge bed with an incorporated display and the other one features the only signage of the store.

The outcome is a collection of sculptural and abstract volumes reflecting a golden and slightly deformed environment. The project questions and reflects on the concept of luxury proposing a game of make-up and appearances –where things are not what they seem. Therefore, simple and orthogonal boxes that appear as undulated and distorted while the environment of the marina and the mega-yachts is reflected as glowing, complex and sublime…

Designed by OHLAB
Team: Paloma Hernaiz, Jaime Oliver, Rebeca Lavín, Walter Brandt, Marta Diego, James Hull
Construction management: Paloma Hernaiz, Jaime Oliver
Construction photos: OHLAB
Photos of finished project: José Hevia





http://www.ohlab.net

Heaven luxury multibrand store by Artica, Budapest - Hungary
Located in downtown Budapest, the Heaven store was built by our company, Mob...
Kameleon jewelry by COEN!, Eindhoven
Kameleon, a jeweller, has chosen COEN! to take care of its design management...
Kiehl's Retail Store and Spa 1851, New York
With such features as operable windows, reclaimed red oak flooring, and low-...
Hard Rock Hotel & Casino by Beltá & Frajumar Projects, Ibiza - Spain
Hard Rock International has opened its first hotel in Europe, Hard Rock Hote...

Leave a Reply

Your email address will not be published. Required fields are marked *