TF2+ branding by Maud

November 12th, 2013 by retail design blog

Based on the suc­cess of Maud’s rebrand for Tony Fer­guson, we were approached to assist in the devel­op­ment of a new product, designed to address the ‘do it your­self’ weight loss category. We cre­ated the TF2+ brand as a con­tem­por­ary and innov­at­ive product, offer­ing con­sumers a bet­ter way to lose weight fast. It was built as an altern­at­ive to meal replace­ment diets that act as a sub­sti­tute for ‘real’ food. In con­trast TF2+ is a nutritionally-balanced, low GI sup­ple­ment that is designed to be con­sumed with food.

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