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Based on the success of Maud’s rebrand for Tony Ferguson, we were approached to assist in the development of a new product, designed to address the ‘do it yourself’ weight loss category. We created the TF2+ brand as a contemporary and innovative product, offering consumers a better way to lose weight fast. It was built as an alternative to meal replacement diets that act as a substitute for ‘real’ food. In contrast TF2+ is a nutritionally-balanced, low GI supplement that is designed to be consumed with food.
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