This award-winning facility for one of the world’s leading home appliance manufacturers advances the BSH brand with clean lines and a distinctive form. The gallery required that the demonstration kitchen for each of its four major brands be unique and distinct, while creating a continuous and cohesive visitor experience. The lobby and other “unbranded” areas are clean, white, and sleek and give way through a shift in horizontal and vertical planes into the brand areas.
Linked to the Scottsdale resort experience, the training center is designed as a destination unto itself, providing classrooms and laboratories for corporate instruction, as well as food-service kitchens. The National Training Center is part of an ongoing effort to solidify the company’s North American pre-eminence.
Architect: Shepley Bulfinch
Photos: Matt Winquist