WHOLE WORLD Water identity by fuseproject

December 2nd, 2013 by retail design blog

WHOLE WORLD Water is a new social enterprise that replaces those annoying high-priced imported waters in hotels with filtered on-site re-usable bottles, with 10% of proceeds going to important water programs that benefit the 1 billion people without access to safe and clean water. The hospitality industry has responded positively to what they see as an easy, profitable and sustainable solution that can enhance the visitor’s experience. 21st century values of sustainability and social good is what WHOLE WORLD Water delivers in a clear and compelling way.

We believed that such an inspirational effort needed an iconic design to accompany it. The bold and simple glass bottle embossed with the wave-like logo is memorable and recognizable, with the message of sustainability and giving back clearly communicated.

As the flagship of the entire initiative, the WHOLE WORLD Water identity 3 W’s are reminiscent of continuous waves. The black type is strong, elegant and promotes a sense of urgency. The collateral work is equally retrained, laying out facts and figures about the cause in clear and inspiring ways. The logo is debossed on the glass bottle, eliminating the need for extra labeling and providing a tactile grip.

The uncomplicated form aspires to express the clear proposition of the WHOLE WORLD Water concept, and the purity of the water itself that is filtered on site. The bottles are made of extra thick glass in order to survive many cycles of washing and re-use. The cap is similarly re-usable, made of recycled aluminum plastic with the logo debossed in its surface.

The proceeds of the sale of Whole World Water will go to funding water projects across the globe, and will provide funding to address one of the world’s most pressing issues ­access to clean drinking water. The WHOLE WORLD Water brand look and feel needs to motivate guests to consume sustainability and support the cause, while generating revenues for the hotels. Good design accelerates the adoption of new important ideas, and this is one of these ideas where everybody wins.

Designed by fuseproject


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