Paul Smith has revamped its flagship store at the Dubai Mall, the biggest of its kind on the planet and one of Dubai’s most popular shopping destinations. Located on the ground floor of the shopping center, the transformation starts right outside. The shop façade has been given a minimalist makeover in two shades of electric blue, and features the brand name in latin script and arabic.
Similar to many other Paul Smith stores across the planet, the interior design is a blend of modern design, classic elements and a wide range of cherry-picked vintage furnishings by designer Paul Smith himself, and which add a highly personal and eclectic touch to the retail space. The renewed Paul Smith flagship store carries a selection of the brand’s men’s and women’s apparel, shoes and accessories collections, spread over two separate rooms.