Mirador store, New York City

January 9th, 2014 by retail design blog

Spanish for vantage point, Aurora López founded style emporium Mirador with a specific concept in mind: the multi-faceted, cosmopolitan scope on fashion of herself and her team. Situated just north of Washington Square Park on the ground floor of a historic carriage house, the shop oozes a homey charm. While much of the building’s original elements have been carefully preserved, modern elements – notably sandblasted timber, used for flooring and fitting rooms – have been added to create a subtle contemporary look. Mirador is leisurely furnished like an understated living room, featuring a few eames chairs, clothes racks and shelving, all in white, in addition to a few well-kept potted plants. López and her team share an avid passion for travel, style, quality and individuality, and this results in a constantly evolving curation of menswear, womenswear, accessories and also art.

Mirador’s carefully curated list of contemporary brands currently includes men’s apparel by Ami, Kapital, Left Field, Post overalls and Robert Geller, and Each X Other, Nomia, Ohne Titel, Raquel Allegra for women. As for accessories, trophies by Arielle de Pinto, Freedom of Animals, Lissy Verkade and Yuketen are stocked. On the art front it features two curations across fine art photography and contemporary art, respectively curated by Antwerp-based Gallery 51 and New York’s de Buck Gallery. Interestingly, the store also offers a travel component, with one-on-one customized trips to López’ native Guatemala. These travels are tailored by Guatemalan mountaineer Andrea Cardona, the first woman from central america to reach the peak of Mount Everest.


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