TAG Heuer store by Merx & Kingsmen, Singapore

January 10th, 2014 by retail design blog

At the time of its opening in June 2012, the landmark TAG Heuer, Wisma Atria store in Orchard Road was the brand’s largest flagship store in Asia. The store traverses 2 floors and is connected by a new custom built internal staircase. The retail area has been designed with the use of stainless steel, glazing, mirrors, dark wood and crème leather that is sophisticated and balanced. In addition to the interior fit-out the project included a new external branded clad façade to tie in with the base building façade.

The challenges of the internal staircase was the 4 “flights” and 3 landings that look stunning with the modern glass balustrade design, mirror steel finish hand railing and the unique spider clamped shape of the TAG Heuer ‘shield’ logo. Merx was again faced with a challenging programme and with the help of a willing contractor and the client team from both Singapore and Switzerland the store opened successfully and trading began on time.

Project Manager: Merx
Interior Designer: Kingsmen
MEP Consultant: Kingsmen
Cost Manager: Merx










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