Bombay Sapphire x Holly Fulton limited edition ‘Traveller Exclusive’ gift set by GLOCK

January 15th, 2014 by retail design blog

Commissioned by BOMBAY SAPPHIRE, the No.1 gin in Travel Retail and in collaboration with leading British fashion designer HOLLY FULTON, GLOCK have produced and created a new one-off luxury limited edition gift set featuring an original, hand folded Holly Fulton designed unisex scarf. Using the iconic Bombay Sapphire blue as a lynchpin and inspired by the distinctive shape of the BOMBAY SAPPHIRE bottle, GLOCK worked closely with Holly Fulton and adapted her iconic trademark bold aesthetic to create this deluxe one-off limited edition luxury case and Scarf.

Carsten Glock, Creative Director, GLOCK said; ‘Considering Bombay Sapphire’s longstanding work with artists and designers and knowing of Holly Fulton’s bold British aesthetic, we identified a fantastic opportunity to create a collaboration that would memorably celebrate both Bombay’s brand history and pioneering spirit.

Celebrating ‘the powers of imagination’, Holly’s design was inspired by Bombay Sapphire’s unique vapour infusion process which GLOCK adapted across the agreed engagement platforms to create a luxury experience that will memorably stand out to our discerning international traveller.’

Holly Fulton said; “Creating a design inspired by BOMBAY SAPPHIRE felt very natural and I’m incredibly pleased with the final design. I really hope that people will enjoy wearing the scarf whether the pack is being bought as a treat for themselves or as a gift.” Richard Cuthbert, Global Marketing Manager, Bacardi Global Travel Retail said; “BOMBAY SAPPHIRE continues to explore new ways in which to premiumise the gin category and our new partnership with Holly Fulton is an excellent example of how we are adding value to the category.”

The BOMBAY SAPPHIRE Holly Fulton limited edition pack – which as well as the bespoke scarf also contains a 1-litre bottle of BOMBAY SAPPHIRE gin – is now available in select Travel Retail markets globally. GLOCK are a global interdisciplinary creative agency with a growing reputation in creating luxury retail experiences for clients including; Grey Goose, Bombay Sapphire, Martini, and Baron Otard Cognac.

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