In creative circles Amsterdam’s 290 square meters is a solid fixture in the city’s retail landscape. Initially a modest style depository tucked away in suburbia, the store has pioneered with many a contemporary fashion brand and now occupies a cool subterranean retail space in the scenic canal district. Well-connected in the creative scene of the dutch capital, the spacious premises of 290 square meters have always been a crossroads of the like-minded, even sheltering creative start-ups and other businesses from time to time. It’s a multi-faceted framework that exceeds retail and with this set-up in mind the store has recently launched operations in Istanbul, its first ever expansion since its foundation back in 2001.
The store in Istanbul has been set up in collab with a local partner who believed it would fill a specific void in the city’s retail arena. It’s in fact the retail extension of the latter’s newly established creative agency, which is situated one floor up. Sections of original detailing have been incorporated in the interior design which pairs pristine white walls and concrete flooring with D.I.Y. chic shelving and displays. The new 290 square meters store carries a curated selection of men’s apparel, shoes, accessories, gadgets and books. Many of these brands have previously been unavailable in town, and include A.P.C., Grenson, Levi’s Made & Crafted and the Inoue Brothers.