Smithuis Flavoured Chips packaging by Peter Braakhuis

February 24th, 2014 by retail design blog

For many years, Smithuis bakery waste, such as stale bread and crumbs, were dried and mixed for animal feeding. It is rich in fat and carbohydrate, but the protein quality and the vitamin content are low. As better and more suitable food sources emerged, Smithuis had to find alternatives and decided to do something different: turning waste into something delicious while increasing profits.

This project elaborated on the development of a packaging that could fulfill the predefined goals by Smithuis; modern, luxurious and quality. The function of a packaging plays in the purchase decision of customers, especially concerning supermarket products, an important aspect. But packaging is much more than ‘the box around the product’. Packaging not only fulfills a lot of functions (ranging from ‘protecting’ to ‘informing’ and beyond), it also plays a vital role in the supply- and value chain of products.

Designed by Peter Braakhuis















http://www.behance.net/peterbraakhuis

Luceplan Lighting Promenade by Migliore+Servetto Architects, Milan - Italy
The exhibition space Lighting Promenade, on display at the Salone del Mobile...
Jamie’s Italian restaurant at Gatwick airport by Blacksheep, London - UK
As always, the food is the most important part of a Jamie’s Italian restaura...
Guide to Computing by Studio INK & Docubyte
Since many of the machines predate modern color photography, ‘Guide to Compu...
Et Cetera wine label by Shumi Love Design
The main stylistic element of the brand – the sight of ellipsis – was used s...

Leave a Reply