Branding & graphic design studio YNL DESIGN worked with cafe Penny Lane to develop a new brand identity for its cafe chain – which included logo, print, packaging, signage, post cards, signboards, stamp design, leaflet, and artworks. Located in Gwanggyo, Korea, Penny Lane is a cafe where brunch and roasted coffee can be enjoyed together.
The main color is natural deep green and pale pink color and has created a subtle depth and sophisticated atmosphere. The slogan “Refresh, Reconnect & Relax” captures the branding direction of comfort, freshness that Penny Lane pursues.
Design: YNL Design
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