For RSNA 2013, Catalyst exhibits was tasked with designing an exhibit for a massive 290 by 80 foot exhibit. We created a monolithic 290 foot long curved, branded arch for Siemens. The arch serves as an impressive backdrop for the Siemens brand. It’s also has an LED screen that runs the length of the exhibit, delivering relevant content, and providing wayfindding to RSNA attendees. Transparent navigation towers along the front edge of the space effortlessly lead attendees from one modality to the next. These also define product areas and offer A/V content relevant to each modality.