Denham continues to expand in Japan where its sartorial-infused denim products and other apparel items resonate well with discerning shoppers. And so much so that the Amsterdam-based brand has planted a flag in another prestigious mall in the Japanese capital. Roppongi Hills is already home to a string of leading luxury brands and retailers, and it’s right here where denham has opened a dedicated women’s shop.
Measuring 100 sqm. [1,076 sq.ft.], the store interior combines the building’s utilitarian backdrop with paneling in pristine white. It’s further decorated with carefully selected vintage props and paraphernalia that not only reference Denham’s unique view on denim but also its laid-back dutch attitude. The new store carries the full range of women’s 5-pocket denim line, as well as the complete seasonal ready-to-wear collection.