Reserves packaging by Maija Rozenfelde

May 19th, 2014 by retail design blog

Packaging series for Salzburg Chocolate Werks, a chocolate brand from Austria. To emphasize their 100th Anniversary, the main theme to explore was Wiener Werkstatte and the designs of their time. I created not only the graphics but also the structure of the unique package.

Chocolate is a product that changes its state while it is being enjoyed – from solid to melted. This experience was the inspiration for my concept of reconstructed patterns and the angular shape. I changed the existing textures from Austrian artists by folding them in different ways and therefore, a new, modern approach to the style of Wiener Werkstatte was achieved. An important part of the shape is that it is breaking the convention of a regular chocolate bar, but it can still be stacked conveniently on the shelf.

Designed by Maija Rozenfelde

http://www.rozenfelde.com

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