Reserves packaging by Maija Rozenfelde

May 19th, 2014 by retail design blog

Packaging series for Salzburg Chocolate Werks, a chocolate brand from Austria. To emphasize their 100th Anniversary, the main theme to explore was Wiener Werkstatte and the designs of their time. I created not only the graphics but also the structure of the unique package.

Chocolate is a product that changes its state while it is being enjoyed – from solid to melted. This experience was the inspiration for my concept of reconstructed patterns and the angular shape. I changed the existing textures from Austrian artists by folding them in different ways and therefore, a new, modern approach to the style of Wiener Werkstatte was achieved. An important part of the shape is that it is breaking the convention of a regular chocolate bar, but it can still be stacked conveniently on the shelf.

Designed by Maija Rozenfelde

http://www.rozenfelde.com

Bread & Butter Berlin 2012 Summer – LAGERFELD
Bread & Butter Berlin 2012 Summer – LAGERFELD
Santos da Casa Wine Branding by Wine & Shine
Santos da Casa wine range branding took a fresh approach to demystify wines ...
Yorkie’s Gourmet Recipe branding by CreativeBYDefinition
The white box with black accents was inspired by a very special Yorkshire te...
Budoubatake branding by Kenma
The package widens the choice of purchase such as set and set. The design, w...

Leave a Reply

Your email address will not be published. Required fields are marked *