NVIDIA stand by ASTOUND Group, Los Angeles – California

June 17th, 2014 by retail design blog

Since 2012, NVIDIA has been working with ASTOUND Group to design and fabricate a number of distinctive booth designs for CES 2012 and 2013 in Las Vegas and E3 2013 in LA. The remarkable 50’ x 100’ booth design for E3 2013 created an engaging branded visitor experience while promoting the launch of NVIDIA’s Project Shield—a breakthrough into the portable video game market. Our cutting-edge booth components paired with impressive technologies and demos ensure that these exhibits will consistently turn heads and allow NVIDIA to stand out at some of the largest technology shows the global community has to offer.

The modularity of the design allows NVIDIA to attend smaller shows while maintaining consistent brand cogency expressed when using the whole design in E3 2013. As a leading authority in the global technologies and semiconductor industry, NVIDIA generates a multi-billion dollar revenue primarily from their Graphic Processor Units (GPU’s) and chipsets. NVIDIA has also recently expanded their market to produce graphic interfaces for automobiles and portable video game systems, allowing the company to capitalize on two more rapidly emerging markets.

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