Dufry duty free store by JHP, São Paulo – Brazil

September 23rd, 2014 by retail design blog

Opened in time for the World Cup 2014 in Brazil and in readiness for the 2016 Olympics, JHP’s stores for global duty free retailer Dufry in Terminal 2 São Paulo’s Guarulhos International Airport are unlike any others in the world of Travel Retail.

Brazil is unique in that due to very high import taxes, its airport ‘arrivals’ stores generate far more revenue than those in departures. The result is that arrival stores are vast and of almost hypermarket scale representing the ultimate meeting of luxury and commodity. A grand array of products are bought literally by the trolley-load with some the highest basket values in the world.

JHP celebrated the energy and passion of Brazil and the result is a grand affordable Bazzar housing the world’s best fashion, beauty, confectionery, fine wines, watches, electrical goods and accessory brands. The sunglasses category is particularly important as Brazilians are among the world’s greatest eyewear buyers so JHP placed it at the heart of the concept.

The new store concept incorporates the very latest in digital media technology and speedy payment technology, and features spaces for events, product demonstrations, digital branded zones, and consultation points.

Steve Collis, JHP’s Managing Director stated, “A visit to the new Dufry store provides a stimulating experience that blends glamour with great prices, commodities with luxury products. We set out with Dufry to revolutionise the Brazilian travel retail sector. It was a pleasure working with the senior management team of such a passionate and ambitious retailer”.

Photography courtesy of Dufry Brasil

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