Christmas Press Event for LaneCrawford by GLADC studio, Hong Kong

October 22nd, 2014 by retail design blog

Bringing fantasy to an one stop destination for a two-days event for 2014 Christmas Preview, where goods going to showcase at department stores. GLADC studio amazed the 4780 sq. ft showroom with translucent screens as session dividers. Tilting intensive color screens and bold with mystical hidden neon lights, where luminosity brings Christmas to life.

Showcasing it as a mysterious forest hitting the press event titled” FANTASIA” which raise visitors’ curiosity what comes panel beyond panel with different stories. Directing the visitor flows by going through one by one which leads to promotional success.

Photography by Li Sheung Him

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