Diesel installation by Koichi Okamoto, Tokyo – Japan

November 23rd, 2014 by retail design blog

Tokyo’s Isetan department store is one of the planet’s leading department stores. Its fashion offerings are impressive in terms of range and style, and the ever evolving store settings add up to an ultimate shopping experience. Diesel have teamed up with japanese designer Koichi Okamoto for a striking installation at Isetan’s flagship store in Shinjuku. The temporary installation’s aesthetic takes cues from Okamoto’s renowned liquid lamp design and sees displays with a drip motif masterfully crafted from black tape. The installation not only presents selected men’s and women’s items from Diesel’s S/S 2014 collection, but also products by Kyoei Design, Koichi Okamoto’s design company.


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