Smokestack at Magnolia Brewing by Nothing Something, San Francisco – California

January 11th, 2016 by retail design blog

The Work of Nothing Something: Unusual Moments, by Design


There’s something unusual about the work of Nothing Something. The spaces they design are moments captured; not as a decorative pastiche, but rather just a surprising encountering of a richly detailed moment.


Hospitality spaces tend to be conceived within trends and constrained by the limits of architectural software. Creating an encountered moment requires burying the existence of computerized design technology beneath organic, time-worn detail. Nothing Something used their many digital tools as a framework, but then reacted to color and shape in real time, designing, fabricating and inventing for each opportunity.


The Smokestack experience transports guests to another time & place. It hides formatting, using subtle seam detail in the flooring to lead guests about the environment. It avoids genre and trend and makes use of a surprisingly gentle palette. Every aspect presents intriguing detail and texture, all presented as dots to be connected. The result is an elegant, well-worn classic, exciting yet familiar, and always rewarding for those who discover it.

Design: Nothing Something / Kevin Landwehr / Devin Becker

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