Diesel Black Gold boutique, Tokyo – Japan

March 31st, 2016 by retail design blog

So, right next door, sharing the same ivy-clad façade, sits the new Diesel Black Gold boutique. Although this specific Diesel collection had been available in Japan for quite some time, it’s the first monobrand store in the country. The interior design here oozes a tad more sophistication, captured by a monochrome palette of industrial and raw materials, emphasizing the line’s luxury positioning.

Chunky displays and suspended metal clothing racks add up to the architectural understatement of the retail space. The Diesel Black Gold store carries the complete range of women’s and men’s apparel items and accessories. But that’s not all, folks. Both the Diesel and Diesel Black Gold stores launch limited edition denim and iconic items, in addition to very exclusive items only available at these store.


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