Elite Coffee Capsules by Shake Design

March 31st, 2016 by retail design blog

Strauss Coffee is one of the largest coffee manufacturers in the world, and is the fourth largest purchaser of coffee beans worldwide. Strauss Coffee offers an optimal blend of select coffee varieties from prime locations worldwide, where coffee development experts prepare exclusive espresso blends, ensuring that each and every coffee granule is the freshest, highest quality product available.

Strauss Coffee asked us to recreate the coffee capsules under a new brand – Elite Coffee – and to develop a new visual language for the capsule packages and for the new website to be launched at the same time. We chose clear, distinct language for the packaging design, the robust aroma and flavor are classified by a simple numbering system according to strength. The new design allows us to use accessible, clear, media-orientated language rich with experiences, flavors, and bright colors. It relates to the act of drinking coffee with friends, family, and loved ones in familiar scenarios, expressing the joy and passion for coffee.

Designed by Shake Design























http://www.shakedesign.co.il/

Christmas Tea by Mint
The essence of Christmas is getting together with the people we are close wi...
Shirt Factory identity by Bold
A crest made up of tailoring equipment paired with a strong yellow color are...
The Butlers Pantry Christmas range packaging by Brandcentral
After exploring several routes we decided on a minimalist design that used w...
Fitzroy Premium Navy Rum
By melting and pressing waste from the North Sea, they produced beautiful bo...

Leave a Reply

Your email address will not be published. Required fields are marked *