Elite Coffee Capsules by Shake Design

March 31st, 2016 by retail design blog

Strauss Coffee is one of the largest coffee manufacturers in the world, and is the fourth largest purchaser of coffee beans worldwide. Strauss Coffee offers an optimal blend of select coffee varieties from prime locations worldwide, where coffee development experts prepare exclusive espresso blends, ensuring that each and every coffee granule is the freshest, highest quality product available.

Strauss Coffee asked us to recreate the coffee capsules under a new brand – Elite Coffee – and to develop a new visual language for the capsule packages and for the new website to be launched at the same time. We chose clear, distinct language for the packaging design, the robust aroma and flavor are classified by a simple numbering system according to strength. The new design allows us to use accessible, clear, media-orientated language rich with experiences, flavors, and bright colors. It relates to the act of drinking coffee with friends, family, and loved ones in familiar scenarios, expressing the joy and passion for coffee.

Designed by Shake Design























http://www.shakedesign.co.il/

Mt Atkinson Coffee Roasters Packaging by 485 Design
Being a premium West Auckland (North Island of New Zealand) coffee roaster, ...
Vinhedos Capoani branding & packaging by Dharma Estúdio Criativo
Elegance. This is the main concept we use in Visual Identity - Logo and line...
T2 & Raw Edges limited edition packaging
The designs explore the colours, smells, textures and shapes found in the ra...
Love Story Waffle Cake packaging by Elya Baibikova
Light and beautiful love stories raise the mood and tune into a sensual mood...

Leave a Reply

Your email address will not be published. Required fields are marked *