Doris de V flagship store by Red5 Studio, Ho Chi Minh City – Vietnam

August 2nd, 2016 by retail design blog

Doris de V is a brand specialized in handmade leather goods. This is its first store, so the investors want us to create a strong impression of space to attract customers. We were inspired from the atmosphere and the space of an Oscar-winning movie: Revenant. We want to exhibit forests and wooden houses in this area and use colors that can bring out the feeling of a foggy early morning in the woods. In that way, customers would feel like they are weaving from cluster to cluster in a forest get to different product areas.

For the material system, we decided to use natural wash furniture and emulsified paint to create textures. Key colors are gray-black and white-wash wood. All are combined with black painted iron piped legs.

Right behind the store entrance is a showcase system on wooden blocks and chests, followed by small products on tables. One more step inside is a two-sided shelf system showing products under different themes of tourism, business, etc. At the end of the store stands a cashier counter and a warehouse. The outstanding feature of the whole space is the workshop tables at the wooden house block, where the process of producing a leather good is presented.

Designed by Red5 Studio
Photography by Quang Tran

Dallmer fair stand at ISH by Keggenhoff & Partner, Frankfurt
Dallmer fair stand at ISH by Keggenhoff & Partner, Frankfurt
Ice Watch Paris installation by Olafur Eliasson, Paris - France
Last year during COP21 (21st Conference of the Parties), artist Olafur Elias...
Novacolor Stand at Farbe Ausbau & Fassade 2016 by Cristiano Bonesso+Partners...
The decision to make large panels with decorative finishes, and support them...
AUDI DIGITAL POINTS installation by Point.Architects, Cortina d’Ampezzo - Italy
The digital islands we created wish to give a contribution to the cause, giv...

Leave a Reply

Your email address will not be published. Required fields are marked *