Ferrari flagship store by Massimo Iosa Ghini studio & Umdasch Shopfitting, Dubai – UAE

August 21st, 2016 by retail design blog

A new Ferrari Store has opened in the Dubai Mall, one of the world’s largest shopping malls. This is also the first flagship store in the Middle East to be designed in line with new retail concept. Featuring 800 square metres of floor space, the Store is second in size only to the one at the Ferrari World theme park in Abu Dhabi. Covering a single floor, it was designed by the Massimo Iosa Ghini studio.

The Ferrari Stores have the ambition to be not only shops, but the collection points of the Ferrari history and spirit , which is expressed – through the forms, finishes and materials – the dual soul of the racing world and the world of luxury. The design lines, soft and dynamic, are derived directly from the shapes of the Ferrari racing cars and sedans as well as an idea of speed that begins Marinetti futuristic aesthetics, defining a basic yet expressive.

This elegant futurism is enhanced by the idea of multimedia and iconographic movement. This special place is not only as an unmissable shopping destination featuring Ferrari collections, accessories and memorabilia, but also as an immersive entertainment experience. The visitors to the new flagship store will enjoy the thrill of the track at first-hand in no less than three F1 simulators.

As is the case in the Ferrari Store in Milan, Dubai will boast three cars similar to Ferrari single-seaters to allow customers test their driving skills on a choice of five iconic circuits (Monza, Imola, Mugello, Silverstone and the Nürburgring) surrounded by 180° HD screens with startlingly realistic graphics. You can find there the following product categories: Apparel, Perfumes, Accessories, Toys, Sunglasses, Caps, Watches, Bags, Bicycles. And starting in August: kids shoes and ride-ons.

Constructed by Umdasch Shopfitting

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