iPhone 7 by Apple

September 12th, 2016 by retail design blog

Apple has unveiled its iPhone 7 and iPhone 7 plus models, both of which feature a raft of innovations. The new iPhone includes advanced camera systems, much improved battery life, immersive stereo speakers, and is the first water and dust resistant model that the tech giant has released. the iPhone 7 and iPhone 7 plus will go on sale on September 16, 2016.

Apple has introduced a 12-megapixel camera that includes optical image stabilization on both models. A larger ƒ/1.8 aperture and 6-element lens enables brighter, more detailed photos and videos, while a wide color capture allows for more vibrant hues with increased detail. The iPhone 7 plus also features a 12-megapixel telephoto camera that, together with the 12-megapixel camera, offers up to 10 times digital zoom for photos. A new 7-megapixel FaceTime HD camera is also included on the front of the phone.

The devices use A10 fusion chip, a component that apple says is the most powerful in any smartphone. As a result, graphics performance is more powerful, running up to three times faster than an iPhone 6 with half the power. New stereo speakers offer immersive sound that is twice as loud as the iPhone 6s, offering increased dynamic range of sound and a higher quality speakerphone. The new iPhone comes with EarPods with lightning connector, as well as a 3.5 mm headphone jack adapter that allows users to use old headphones and accessories. AirPods, apple’s new wireless headphones, offer efficient wireless communication for a better connection, improved sound and battery life.

Both the iPhone 7 and iPhone 7 plus come in five finishes: silver, gold, and rose gold, as well as two all-new black colorways. The jet black finish is accomplished via a nine-step process of anodization and polish for a uniform, glossy appearance. An entirely re-engineered enclosure results in a water resistant phone that offers protection against spills, splashes and dust.

The new model features the iPhone’s brightest, most colorful retina HD display. Meanwhile, a new solid-state home button is designed to be durable and responsive, and works in tandem with the taptic engine, providing more precise and customizable tactile feedback.


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