Nami branding concept by Funky Business® Branding Agency

November 23rd, 2016 by retail design blog


Branding agency Funky Business® created the brand concept of cosmetics for men Nami. In dealing with men cosmetics it is important to consider nature and consumption pattern of the audience.


Men are more prone to regard “The brand is I,” so they stung lie or pretense of brand, up to avoiding the use of it. Truthfully, it is natural and understandable to talk about Japanese recipes tools for hair care – the main agency task in this project.


The task is complicated by the fact that the brand will be contrary to the common market stylistics, as it will spread through the Barbershop. The power of Japanese samurai image and the surrounding traditions has become the main line of the buyer to the brand identification and solution of the problem.


At its base was established naming, shape and packaging design, as well as fashion promotional material. Positive consumer tests confirmed the correctness of the chosen stylistic line.

Design: Sergey Ryadovoy












http://www.packagingoftheworld.com/2016/11/nami.html

Five & Dime brand design by Bravo Company
Branding design for a restaurant/café in Singapore. A coin is used as a visu...
Pepe Jeans London Line Opening exhibition by Pelonio, Madrid - Spain
Pelonio have made the set design for the denim brand Pepe Jeans London, an e...
Doctor Ryadom graphic & interior design by Tigran Kazaryan
Doctor Ryadom graphic & interior design by Tigran Kazaryan
Valentto branding by Anagrama
Valentto is Olivarera Italo-Mexicana's virgin olive oil brand destined for i...

One thought on “Nami branding concept by Funky Business® Branding Agency

Leave a Reply

Your email address will not be published. Required fields are marked *