Successful implementation of the exhibition presence of Roy Robson at Panorama Berlin – Hamburg, 1st February, 2017. With the example of the lifestyle brand Roy Robson, the bontempo group has proven at the Panorama Exhibition in Berlin how trendsetting the synergies from retail and exhibition design can be. It was the target to create a new atmosphere for the booth of Roy Robson – and against the standards of usual bright exhibition illumination. Design and lightning concept reflected the interaction of branding, corporate identity and collections highlights on a homogeneous area.
At the same time the instore marketing of Roy Robson was intensed by including their latest retail-design and -multimedia modules. 202 sqm presented the new Roy Robson season autumn/winter 2017/18 – designed in an open and clear way, transparently divided in different areas by a space-creating architecture. Centrally located was the bar as the meeting point on a platform, which made it possible to get a perfect overview on the booths´ structure and the atmosphere of the hall. The lounge in a separate but open room served to be a private meeting place.
The mix from LED stripes at the bottom, the top and the walls in conjunction with the oversize curved video wall brought some extra entertainment. The imposing impression, which was mediated by the booth , was very positively reflected by the owners of Roy Robson as well as by the visitors of the exhibition. Also stimulating in terms of the design, was to use specific retail design out of the luxury system of Roy Robson, being just implemented in 2016 at the Roy Robson stores in Dubai, Paris and Qatar. Floor, wall and bar were coated by a specifically developed concrete varnish.