Mena Dhu beer packaging by WPA Pinfold

August 17th, 2017 by retail design blog

St Austell Brewery, the Cornish brewer (since 1851), wanted to launch a new beer that helped position it as a modern, contemporary brewer. The new beer had to build on its Cornish provenance and appeal to both the new generation (millennial) drinker and the traditional drinker.

Mena Dhu is brewed to an original 100 year old Cornish recipe and the name Mena Dhu also means Black Hill, a location adjacent to the former home of Walter Hicks, the founder of St Austell Brewery.

The naming and design is inspired by Cornish provenance and the graphic is inspired by the Celtic stone carvings that are to be found in the area. This is a new generation stout that combines the best of the old with added complexity, flavour and refreshment of the new wave craft – the design appeals to both markets.

Design: WPA Pinfold

http://www.packagingoftheworld.com/2017/08/mena-dhu.html

Orsay window displays Summer 2012, Budapest
Orsay window displays Summer 2012, Budapest
Top Hops Beer Shop brand identity by Helms Workshop
Top Hops is a culture-center for craft beer in Manhattan. It’s the kind of p...
American Apparel windows Spring 2013 by Lena Shockley, Japan
American Apparel windows Spring 2013 by Lena Shockley, Japan
Atelier Fang Store & Brand Design by Jungo Studio, Singapore
Located in the exclusive Mandarin Gallery at the heart of Singapore’s retail...

Leave a Reply

Your email address will not be published. Required fields are marked *