Qwstion store, Copenhagen – Denmark

January 22nd, 2018 by retail design blog

If you ask us, one can never have enough bags. What was once a golden rule for women, has now become increasingly adopted by men. At leat, the fashion-forward ones, and that definitly includes the Scandinavian males. It isn’t much of a suprise that Swiss bag brand Qwstion has ventured north to accommodate them with its maching range of understated models by way of a new standalone store in Copenhagen’s Vesterbro district.

Designed by the company’s creative director Christian Kaegi and his team, the 60 sqm. ground floor space features a striking diagonal wall at its centre that bears the classic Qwstion wall display and demarcates the room at the same time. The setting is framed by bare concrete flooring and a whitewashed ceiling and walls. Rows of tube lighting, suspended diagonally across the store, add a playful twist.

The new Qwstion store carries the brand’s the full range of products, including everyday backpacks, totes and weekender bags, in addition to a collection of local and international labels. There’s furniture pieces from young design brand Million, Raawi ceramics, footwear and leather goods by Velt, Instrmnt watches, and writing tools from Y Studios.

Design: Christian Kaegi / Qwstion
Photography: Urs Bigler


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