Telli bio-boutique by ARROW Architects, Almaty – Kazakhstan

March 14th, 2018 by retail design blog

Telli is the only organic boutique and concept store in Almaty, Kazakhstan, which unites world trends in the sphere of beauty and health. The brand, created in 2008 by Asel Tasmagambetova, successfully channels a unique idea of a conceptual organic boutique, which not only caters to a particular and discerning client, but furthermore, aesthetically pleases in communication, design and service. The 850 square metre flagship store is home to exquisite taste and luxury products, presented in both concept stores in Almaty and Astana where clients can immerse themselves in the brand emotionally. This year, Telli has undergone a global reconstruction of both the flagship store in Almaty and the brand, representing five areas today.

Homeopathic pharmacy
Telli, a homeopathic pharmacy, is a unique service of its kind. Taking care of the health of our customers, Telli has its own production laboratory where the complexes of herbal supplements and vitamins in the form of drops and granules are selected according to an individual recipe. Qualified pharmacists will readily come to the rescue when necessary and assist customers when needed. Absence of allergies, sparing therapy, ease of use and impressive results are far from all the advantages of homeopathy, which you can get acquainted with at Telli.

Cosmetics & perfume
Telli stocks a variety of luxury brands, many of which are exclusively available only at our boutique. Recognised bestsellers as well as promising novelties of doctoral and organic cosmetics make skincare of face, body and hair a real pleasure, while also achieving maximum health effects. dr.Brandt, French dermatologist brand Dr. Seba, who work with supermodel Cindy Crawford, and “tasty” Australian brand MOR – are just a few of the large selection of brands available at Telli.
Meanwhile, the unique aroma of our perfume department will please even the most demanding clients. Our consultants will help you orient among exclusive names of world famous brands like Tocca, Serge Lutens, Molecules and others. By purchasing a perfume here, you can be sure of the personality of your purchase. You will not find your fragrance everywhere, as Telli has an exclusive supply as well as an individual approach to satisfy each client.

Cosmetology room
Our cosmetic office is a special pride at Telli. It is here that our clients trust the care of their beauty and youth with highly qualified specialists who have been trained by virtually all representatives of brands available in the beauty-store. Relaxing massages, cleansing and skin care rituals, and beauty injections are all on offer. Buccal massages are exclusively available at Telli – a rejuvenating procedure without the use of injections. A relaxing atmosphere and service of the highest class gives guests time for rest, rejuvenation and relaxation all in the privacy of our cosmetology room.

Telli houses its own gallery of modern photography. The spacious exhibition space of the gallery implies a complete immersion of the viewer into the world of contemporary art. First up to present his work was the famous photographer of Central Asia Zhanarbek Amankulov. His works on the problem of the disappearance of glaciers are consonant with the philosophy of Telli, the desire for harmony with nature and natural beauty. The photogallery at Telli is a place where inner beauty is saturated with the beauty of the surrounding world.

The interior design for Telli was inspired by Almaty itself, which is also known as the “City of Apples”. Apple trees are of great importance to locals here and we wanted to work with this concept by making the apple tree a key symbol of the design.
The large, wooden oak feature found within the space is representative of an apple tree and is supposed to connect different spaces of the boutique such as the shop with relaxation areas and the gallery. Just like the tree connects these distinct areas, it also becomes an abstraction in itself, as it is made out of individual elements or branches that become one tree, giving the space more of an organic feel. Meanwhile, the locally-sourced wood was used to aesthetically tie all these varying elements together in harmony, accented by splashes of brass trimmings and natural stone flooring spanning throughout.
Inspired by nature, the project was to support the natural feel of the products that Telli stocks, while also respecting its surroundings. Combined, these directly mirror the deeper brand values Telli likes to associate itself with by being precursors of all-things organic, all-natural and honest.

Designed by ARROW Architects
Photography by Zhanarbek Amankulov

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