The first change was to give depth to its visual identity, retaining the original logo, by request of the customer, but migrating from the pretty much seen (in the sector) mustard colour to a blue one.
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True to the meaning of the word “heritage”, this design borrows from the brand’s visual equity, and pays homage to the original 1930’s pack design by updating the 2 bands running across the can. Antique Gold and Prussian Blue combine to create a timeless and luxurious look, and become the complimentary backdrop to enhance the paint colour “swatch” and the “finish-type” identification colour.
When creating the design I chose an elegant typography with a simple, classic tracing. In spite of the low budget and the black coffee bag, I would have liked to create an outstandingly aesthetic label which can compete among any other dominant wrapping, since the quality of the products deserves more serious attention.
A company, half Spanish and half Italian, which is born with a clear concept when it comes to elaborate its products. Its dedication transforms into the elaboration of exquisite quality extra jams. It was very important that the brand and packaging transmit these high range values of the product, served also in spherificated format.
The concept of the packaging design was to outwardly “express” the “feeling” of each of the coffee blend, an aim that our client was more keen in. We employed the most basic and essential of design tools at our disposal: typography, colors, patterns, iconography, copywriting, bespoke printing… combining with the unique naming for each variant of blend.