The packaging illustrations use an underlying grid that adapts to different variants giving the company flexibility to launch fragrances. Custom artworks were made using scent ingredients to create a premium, natural and vibrant identity.
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The design of illustrations is inspired by the landscape of the tea plantations-cloudy mountains, vibrant tea shoots, and creatures in the tea garden. One of four scenes, consisting of a landscape of Taiwan tea country, which encourages consumers to collect the four different packages and display them in the room.
The hand lettered logo and whimsical illustrations bring adults back to their childhood, while the bright colors and sans serif fonts keeps the brand modern and sophisticated. The color palette was inspired by the various colors seen in a campfire flame from the bright red embers to the dark gray charcoal.
The geometric design of each label reflects the bee’s ways from the beehive to the different places of honey flow – the linden grove, the may meadow and the buckwheat field. As a result we managed to avoid the traditional visual clichés (bees, bee’s cells, drops etc.) and create a nuanced design instrument which we can use to label different kinds of honey.