Located in Vila Velha – Brazil, the location experienced allows for diverse use as a skate park, store, event space and bar.
Archive for the ‘sports’ category
Nike has cleverly added a striking pop-up platform in Shanghai that serves as an extension for its popular range of running shoes. The newest Nike+ Run Club is captured by two striking pavilions on the premises of Shanghai Times Square, a high-end mall situated right in the heart of this bustling city.
Filling the shop from floor to ceiling are safes and lockers that can be opened or left closed, all agleam with gold-coloured Alucobond, rivalling even the most exquisitely decorated Thai temple. An adjacent space invites shoppers to try on the treasures of their choice. Made from containers, the shop is an extension of a local business owner’s private home.
The Ledge 65 Magnetik lightbox is an easy, cost-effective graphic display tool that is quick to refresh with new graphics and easy to re-configure the magnetic shelves and hooks. Custom perimeter units designed to fit into recessed alcoves in the surrounding walls were made using the 25|25 modular system for a sleek, modern and monochromatic look and feel.
As we enter the shop, we are met with an imposing chandelier created from shoe lasts – the most important element of shoe production. From the design aspect this shop was meant to be a flagship prototype for Wink’s new brand image. Wink’s classic white and blue color combinations were retained to generate a continuity in the brand’s history.
Taking reference from the iconic housing estates of London we brought the outside inside with reclaimed chimney pots used as planters and even a piece of the London streets in the form of a reclaimed pavement light re-purposed as a coffee table. Sourced mid-century British furniture, phone charging facilities and local magazines offer an inviting retreat from the busy streets of Soho.
The interior is inspired by the functional aesthetic of american high school stadiums, and as such it features a tunnel entrance, stands for live-game viewing on big screens, locker rooms instead of dressing rooms, and track and field areas where avid shoppers can test and experience products. To signal the brand’s embrace of environmental principles, sustainability is very much at the core of the design.
The merchandise is obviously pretty exclusive, and features a fine selection of footwear, apparel pieces and accessories by Adidas brands Y-3, Adidas by Stella McCartney and sports performance as well as Adidas’ collabs with Kanye West, Pharrell Williams,Raf Simons, Rick Owens and Kolor from Japanese designer Junichi Abe.
The wide inner space was instead divided into two parts, of which the greater is meant to serve as a store, with the incorporation of an efficient system of prefabricated metallic scaffolds, while the second part houses the showroom and point of sale, keeping in mind the e-commerce-oriented approach of the company.