studioXAG produced and installed in store treatments in Topshop, Oxford Circus. Hundreds of metal discs hang from the ceiling on the ground floor and white cage diamonds, plinths and triangles pop up all over the store to suit their cosmic winter theme.
StudioXAG were invited by Topshop and Emma Cook to make and install a pop-up wonderland inside their flagship Oxford Circus store to celebrate their Christmas collaboration. From the playful imagination of designer Emma Cook, pink pineapples and fairy lights fill a canopy of pink branches which lead you upstairs where the trees grow into Emma’s surreal festive grotto.
A huge nest constructed from matte white wood, tubes of gloss white & chrome metal, clear and frosted acrylic rod, travels overhead from the main window at Topshop Oxford Circus, into the store & around a pillar into a display pod. White neon light pulses around the nest and into the store.
SHH created a radical new and multi-award-winning flagship restaurant for McDonald’s, located only yards from London’s shopping epicentre – Oxford Circus. This 3-storey restaurant had to serve fast-moving convenience customers but also larger groups of young people, and particularly teenagers, who like to shop and socialise in Oxford Street.
After the success of our Topshop New York concept in 2009, the natural progression was to bring the design home to the UK and showcase it in Topshop’s Oxford Circus flagship. This store is a major shopping destination for Londoners and tourists alike.
