Posts Tagged ‘pharmacy’
The entire project is an example of contemporary design, yet at the same time, it is full of traditional references related to Health care. A dark shade of green is typically the color associated with pharmacies, so we pushed the color to an extreme before it became something else, before it became so distant from what is commonly perceived as a pharmacy color that people didn’t recognize it anymore.
The pharmacy is segmented into different areas based on the products being sold, the desired shopping experience and the brand positioning. The purpose of the categorization of areas was to facilitate the identification of products, thus making it easier for the customer to shop independently if desired.