This project focuses on the metamorphosis of an image, that of the modern, everyday drugstore, into a new, friendlier and warmer environment.
Posts Tagged ‘pharmacy’
The entire project is an example of contemporary design, yet at the same time, it is full of traditional references related to Health care. A dark shade of green is typically the color associated with pharmacies, so we pushed the color to an extreme before it became something else, before it became so distant from what is commonly perceived as a pharmacy color that people didn’t recognize it anymore.
The pharmacy is segmented into different areas based on the products being sold, the desired shopping experience and the brand positioning. The purpose of the categorization of areas was to facilitate the identification of products, thus making it easier for the customer to shop independently if desired.
The materials mostly used are reclaimed wood surfaces painted with ecological water based lacquer, the wall paint is also ECO certified, the illumination is low consumption t5 and led bulbs, part of the energy consumption is provided by solar panels on the roof and finally there is a small water filtering device so the grey water can irrigate the surrounding garden.
Nostalgia for authenticity, for the past that is all around us – this holds true for the foreign tourist more than anyone. The logo is inspired by the family’s ancient crests and by the aged wood panels that share the space with the yellow LED lighting, by the copper strongboxes with their centuries-old coats of arms. An old iron cabinet serves as the backdrop for creating window displays.