Asobio Channel One by Nendo, Shanghai

March 30th, 2011 by retail design blog

Fashion brand asobio’s first storefront shop designed by nendo, consists of a spacious bi-level interior with a generous opening. keeping with the shop’s theme ‘focus’, they positioned monotone photographs on the floor and walls, and varied the size to imitate the effect of a camera’s zoom lens, and the sharpness to recall the sense of being out of focus. these effects enhance the space with depth and continuity, provide variety and make the products on display stand out by appearing ‘in focus’ in contrast to the shop’s own patterns.

images courtesy nendo

Nike Ultralounge at Selfridges
Nike Sportswear has taken over the lower-ground floor at Selfridges to creat...
Ritz Art fashion store by Heikaus, Biberach - Germany
A clear colour and form concept in combination with an unobtrusive goods des...
United Colors of Benetton Concept Store, Milan - Italy
United Colors of Benetton Concept Store, Milan - Italy
Jack + Jack store by George Livissianis, Melbourne - Australia
Jac + Jack has set up shop at Emporium Melbourne, the newly opened supermall...

Leave a Reply

Your email address will not be published. Required fields are marked *