New packaging is 100% better for the world
In June 2010 Gucci launched a completely new range of packaging, created by Frida Giannnini, that is 100% recyclable. In all of our stores worldwide this packaging will offer a bold new image of luxury that is sensitive to the environment and in keeping with the Gucci heritage of quality and excellence.
Gone are the plastic laminated surfaces so common in fashion bags and paper. They are replaced with the subtle luminosity of beater dyed paper with the de-bossed GG logo made famous in the 1960s. Cotton ribbons replace polyester and the paper itself is sourced only from certified forests. The Forest Stewardship Council can certify that no paper that is used by Gucci comes from an endangered forest. The fresh approach to recycling will include in future the use of other biodegradable materials, such as corn, bamboo and cotton.
Patrizio di Marco, President and CEO of Gucci, said “The world’s leading brands are rightly judged today, not just on the quality of their products and services, but also on the way they act in the community and towards the environment. Since 2004 Gucci has volunteered for assessment to qualify for the certification of Corporate Social Responsibility across its entire supply chain.”
The actions of Gucci have matched their words. Increasingly printed materials are being replaced with e-cards and e-catalogues, and new transportation policies have reduced the use of trucks by 30%. Every Gucci mannequin will be made of polystyrene that is 100% recyclable, made in Italy and finished with water based paints.
Images courtesy of Gucci