A.R.E Awards – Softline Specialty Store up to 3,000 sq. ft. – Outstanding Merit

Flight Club Greenwich Village, New York City

A mecca for sneaker collectors and urban fashion, Flight Club’s clean, authentic urban store references urban recreational spaces like basketball courts, handball courts, and playgrounds, as well as spaces that skaters and bikers use. The existing space was stripped down to its structural elements, which came to be the backdrop. A custom backboard and hoop serve as a projector screen, and all functional objects, including cash registers, scanning stations and benches, are covered in basketball leather and rubber. The colorful merchandise was used as foreground and treated as architectural elements. The end result is an authentic “underground” atmosphere.

Design Slade Architecture, New York, NY
Design/In-Store Graphics Flight Club, New York, NY
General Contractor Bronze Hill, new york, NY
Photography Slade Architecture, New York, NY

The Association for Retail Environments (A.R.E.) is a Hollywood, Fla.-based non-profit trade association representing the retail environments industry. Our 600 member companies include store fixture suppliers, retail design firms, suppliers of visual merchandising products, and suppliers of materials and equipment for the retail environments industry. Member capabilities include importing, exporting, consolidating, installing, project management, engineering, design, and more. A.R.E. Mission: Advance the industry and the success of our member companies.
Las Vegas (March 29, 2011)—The 57 awards presented by the Association for Retail Environments at a ceremony in the Venetian honor the creators of retail theater worldwide.