A.R.E Awards – Visual Presentation of the Year
Nespresso: Coffee Capsuled “EGER” Karl Johan, Oslo, Norway
For this impressive visual presentation, designers had to become clothing designers. Thinking outside the box, Nespresso’s coffee capsules were combined with the fall fashion trends of 2010 in a display of prˆt-a-porter fashion. Taking the colorful capsules used to hold Nespresso’s product, about 4,000 capsules, and following the styling by well-known fashion designers that appear in the mall merchandise, designers turn their own cotton canvas into a fashionable gown and bowtie. Coffee becoming clothing the design was such a hit, the designers had difficulty keeping onlookers from touching the exhibit!
The Association for Retail Environments (A.R.E.) is a Hollywood, Fla.-based non-profit trade association representing the retail environments industry. Our 600 member companies include store fixture suppliers, retail design firms, suppliers of visual merchandising products, and suppliers of materials and equipment for the retail environments industry. Member capabilities include importing, exporting, consolidating, installing, project management, engineering, design, and more. A.R.E. Mission: Advance the industry and the success of our member companies.
Las Vegas (March 29, 2011)—The 57 awards presented by the Association for Retail Environments at a ceremony in the Venetian honor the creators of retail theater worldwide.
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