Crumpler store by Russell & George, Doncaster – Australia

August 15th, 2011 by retail design blog

The awarded and commended projects in this category are acknowledged for successfully creating outstanding retail identities inbusy retail environments. The Crumpler store is marked by its extraordinary shopfront which immediately identifies the brand and marks the store entry clearly within the visual noise of the ubiquitous shopping mall. Every aspect of the design reinforces the Crumpler brand: the aesthetic is strong, clear and not at alloverworked.

The designer has selectively executed three key ideas that are true to the brand and add meaning to the Crumpler product. Materials from the manufacture of Crumpler’s own products are brilliantly used within the interior as trussed, surface and suspension elements to display product. A glass display box at the entrance elevates the Crumpler bag to an object of desire. Overall, the store entry is an exercise in 3D form, material exploration, customer experience and brand identity.

Designed by Russell & George











Photography by Dianna Snape

Vakko Istinye Park store by Autoban, Istanbul
The store blends the classic and modern qualities connected to Vakko brand, ...
Kids Mode store by storestyle, Bnei Brack - Israel
Kids Mode store by storestyle, Bnei Brack - Israel
Barton Perreira store, Villotta di Chions - Italy
The architectural luminaires Okkio 55 AD and Okkio 80 AD are ceiling mounted...
Scentence store by StudioVASE, Hanam and Jukjeon - South Korea
Scentence is comprised of various lines, each offering differing functions m...

Leave a Reply

Your email address will not be published. Required fields are marked *