The Berlin Originals Store is the very first store to have been transformed with the new look and design. The New York City store, which has also been completed, will follow shortly. The new Adidas Originals Store design concept takes a less raw approach to the previous ones and features a much warmer atmosphere and furnishings.
Adidias is also launching their “mi” program – Adidas new footwear and apparel customization offering. Barbershop style chairs have been integrated with screens and keyboards to allow for each individual to be comfortable while working on their own personal custom. Swatch books for all colors, fabrics, and laces will also be on site to ensure accuracy in choices. Adidas “mi” will initially allow customization of the ZX-700 and Adidas Superstar, allowing for customizing of colors, fabrics, as well as city centric lace locks.
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