The purpose of the concept is creating a totally flexible interior that consists of basic elements, the dice. The dice have more than one function. For example, 1 die is at seating height, 2 dice together creates table height and three dice provides a standard bar height. When Shoesme participates at a fair, the dice are being used to build up their stands. After this event, the stands are literally given away, therefore creating a double function as a promotion tool.

Designed by Teun Fleskens
Photography by Michiel Maessen

http://www.contemporist.com/2011/09/07/shoesme-shop-interior-by-teun-fleskens/#more-35477