This project defines the identity of new fashion brand Monospace, recently launched through the opening of several stores in Taiwan and China. Design concept is a critical investigation of retail space‘s spatial possibilities: the ‘fashion playground’ concept creates a different feeling, not just a functional and sterile space to the mere purpose of the sales, but a creative and cheerful environment in which costumers are invited to play with the clothes and think in a creative way.

Designed by Arboit