Topman recently opened its latest brick and mortar space right at the heart of Shoreditch district in London. Dubbed as the “General Store,” this latest retail endeavor from Topman is curated by the brand’s design director Gordon Richardson along with b store’s Creative Director Matthew Murphy.

Furnished with some personal artifacts and customized in-house displays, the store is crowded with temporary art installations, frequent fashion and event updates. Housed in this two-floor space will be selected core pieces from Topman, Topman Design, Topman LTD, along with seasonal collaborations and limited edition art pieces.

Furthermore, several exclusives have come along with the General Store’s opening event including derby shoes from T and F Slack Shoemakers, tees and jewelry from Surface to Air, and notebooks from Rite in the Rain. Positioned to be a social hub and fashion destination for the local community, Topman’s General Store is surely worth a visit.

http://hypebeast.com/2011/10/topman-general-store-opening/