Housed in Parkhurst, Johannesburg, LOOM. is a newly founded retailer curated and opened by co-owners Anthony Keyworth, Anne Caballé-Keyworth and Richard Shaw. The surrounding neighborhood lends itself to the sidewalk café culture synonymous with Europe as LOOM. offers a mix of street and high-street fashion alike, such as Sixpack of France, Denim Demon of Sweden, Comune in the U.S., and Jeanmaker of Holland.

http://hypebeast.com/2011/10/loom-johannesburg-store-opening/