IMAX OF BAICHUAN CINEMA by UM DESIGN, Shenzhen – China

March 12th, 2017 by retail design blog

Movie watching is to take you out of the reality to another world temporarily. Based on the concept of “entering another world”, we build a surreal space of purity. The basic tone of the entire cinema hall is set in white. In the height of 9 meters, two huge white rings revolve around the central columns in an interlocking, slanting and hovering style.

These rings are up to 5m and 15m in diameter, which sizes are overwhelmingly beyond people’s perception. The smooth connection between the ceiling and columns attains a hazy sort of adjoining definition. Whereas the white aluminum mesh around the space creates a vague visual experience.

The glossy rings of this structure and size play a dramatic and conflicting while independent role in the space, which build up the intense feature of surrealism and make a unique impression. The width and height of the entrance are trimmed small with purpose, so as to contrast the visual emotion of the viewers at the moment of entering.

It is the impact and shock that brings people the experience of “entering another world”. The hallways of black keynote stand in a sharp contrast to the hall. The black stainless steel plates overlap vertically and interact with the hidden lights to create the interwoven beams on the floor and ceiling. A strong sense of mystery is conveyed to the viewers before the prelude.

Design: UM DESIGN

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